Building A Brand – Presenting To Clients, Episode 5

How do you present an idea? How do you pitch to clients? How do you name your work? What happens when the clients don't like the work?

In the previous episode of Building A Brand, Blind's team of designers finalized the Stylescapes that Creative Directors Matthew Encina and Ben Burns will present to the client - Josh and Crysten Hamilton, of Hamilton Family Brewery. On their way to the brewery, Ben and Matthew will refine their presentation. They will experiment with the best titles for the Stylescapes, and make final decisions on how to present them. Will the Hamilton's find one (or more) that they like? Or will they send Matthew and Ben back to the drawing board?

🎬 Episode breakdown:
00:50 - Previously On
01:53 - "We may have to leave one in the car"
02:34 - Discussion of Emily's second Stylescape
03:07 - Ben and Matthew work on naming Sang's Stylescape
05:07 - Why name them?
05:41 - Planning the presentation
06:20 - Arriving at the Brewery
06:38 - Ben opens the presentation
07:46 - Emily's Stylescape "Ornate Heritage"
10:04 - Sang's Styelscape "Built To Last"
12:42 - Min's 1st Stylescape "Merit Badge"
13:51 - "Part of our job is to listen and watch what they do"
15:32 - Min's 2nd Stylescape "The Daring Artisan"
17:20 - What Matthew and Ben think of "The Daring Artisan"
19:12 - "Client's need to see something to react to"
20:21 - Josh giving feedback on all the Stylescapes
21:19 - Crysten giving feedback on the Stylescapes
22:32 - "Which one feels like Hamilton Family Brewery?"
23:25 - Ben recaps the choices made
23:51 - Ben explains his biggest concern with the Hamilton's choice
26:01 - How the presentation went
27:31 - Next On

–
💪 Take our course on Stylescapes so you can shorten the time between idea and visual direction:

👉 Learn how to pitch your ideas to clients. Get The Pitch Kit:

🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course:

👨‍💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet:

🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*:
–
About The Show

“Building a Brand” takes you behind the scenes of creating a strong brand that resonates with customers and stands out in the marketplace. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand re-launch.

In the first season of the show, we follow creative directors Ben Burns and Matthew Encina as they help their client, Hamilton Family Brewery, rebrand their business.

🖥 Watch the series playlist:

Follow us:
@mrbenburns
@matthewencina
@thefuturishere


Learn more about Hamilton Family Brewery:


#BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur

===
👉See our Academy Channel:

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:


🎙 Futur Podcast:
✍️ Futur Blog:

—
Love the content? Become a sustaining member for $5/mo today.


BOOKLIST –
Essential Reading for Creative Professionals:
Essential Design Books:

Visit our website:


FREE resources:


Mandarin (Chinese) Subtitles on UiiUii


—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA

—
AFFILIATE LINKS*

🙏 Support The Futur but purchasing through our affiliate links:
Amazon:
Webflow:
Retro Supply Co.:
Creative Market:
Design Cuts:

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare:
School of Motion:
Bring Your Own Laptop Tutorials:

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne

the futur,futur brand,disrupt design education,chris do,business of design,how to,Branding,Building A Brand,Hamilton Family Brewery,Matthew Encina,Ben Burns,Josh Hamilton,Crysten Hamilton,Beer,Beer Brewing,Brewery,Re Branding,Logo Design,Package Design,Web Design,Craft Beer,Blind,Brand Identity,Identity Design,Brand Strategy,Graphic Design,how to build a brand,what is branding,branding your business,personal brand,series,stylescapes,ux,