Search professionals know how much of their traffic comes from Google, but frequently don’t know how much of it goes right back to Google. For many companies, that traffic is almost the same number. If your site search isn’t answering questions — a visitor looking for answers gets halted right in their steps with a “no results” page — what then? This month’s chat is on tips and tricks for making your site search into a conversion machine. After all, site searchers are your best customers. They are 87% more likely to achieve marketing goals, and 43% more likely to buy. Great site search means handing visitors the answers to their questions, enabling effective customer journeys.
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