Using the right mix of media platforms - Harish Bijoor | Mathrubhumi Kerala 2.0

Renowned speaker and brand guru Harish Bijoor was the Keynote Speaker for the Mathrubhumi Kerala 2.0 Conclave.
In this snippet, he talks about the different advertising and brand building. Brands should focus on being consumer centric using ATL advertising and should take care of their channel centricity through BTL advertising. The power of the brand influences a consumers purchase decision more than its product features. The right marketing plan should contain all media from Print, Television, Radio and Digital platforms and result in strong brand recall.
Mathrubhumi Kerala 2.0 – A business conclave for Consumer Durables, Kitchen Appliances & Mobile Phones is a Mathrubhumi Group Initiative that meant start positive and healthy business discussions regarding the Kerala Market and the upcoming Onam season which sees the largest spike in sales across the state.
The conclave, aptly described as “Decoding the New Malayali Consumer’ discussed current and future market trends, consumer behavior, media, marketing and various other topics via panel discussions between industry stalwarts.


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