For more read my article on AYAN'S BLOG at www.ayan-biswas.com This tells that value the brand offers to its customers…
Car manufacturers sales car…but one of them may offer distinct value like Mileage to consumers… so Mileage is the positioning…. It’s very clear all brands don’t have a unique positioning…although all of them try to have a unique positioning….
Brands generally write the positioning statement along with the brand but whether the brands have been able to correctly position themselves in consumer mind, depends on whether the consumers think like that about the brand…
For ex: I always wanted my friends to think that when I play cricket…I am the best batsman…so I should open….actually….I rarely opened….which shows my friends didn’t have the same opinion about my batting…so I couldn’t position myself correctly…although I always tried to say it whenever I got the opportunity… now the question is….why my friends felt like that…must be because my batting didn’t give them that confidence ( may be because of my scores, the way I batted etc etc), similarly consumers , in their mind, form opinions of the brand performance ( benefits , drawbacks of the brands etc), which is the actual positioning…although the brands may try to say a different thing in the positioning statement….needless to say…brands would like the consumers to feel the same as per the positioning of the brand
For more read my article on AYAN'S BLOG at www.ayan-biswas.com
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