Many people understand the basic principles of SEO, but a lot has changed in the last decade. Let’s take a look at the basics to get your site ranking higher. Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well in search engines like Google, Yahoo! Search, and Microsoft Bing.
The two most powerful aspects of search engine marketing are:
-Users type what they want to find into search boxes, making search engines the most precisely targeted marketing medium in the history of the world
-Once you gain traction in the search results the incremental costs of gaining additional exposure are negligible when compared with the potential rewards, allowing individuals and small businesses to compete with (and perhaps eventually become) large corporations
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