The Mark II Escort was launched into the Oil Crisis-era of high fuel prices, 80p/gallon. That was a lot back then and Ford needed to position the car as frugal, motorway-friendly and capacious. The campaign “Today” was a timeless classic that could still be updated and run today. See loads more classic Ford adverts from the 70s, 80s & 90s here and get £10/€11 off my book
Escort Mk 2 Launch Ad
The Mark II Escort was launched into the Oil Crisis-era of high fuel prices, 80p/gallon. That was a lot back then and Ford needed to position the car as frugal, motorway-friendly and capacious. The campaign “Today” was a timeless classic that could still be updated and run today. See loads more classic Ford adverts from the 70s, 80s & 90s here and get £10/€11 off my book
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