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This is the season for letting the soul of the party shine— ourselves. Gone are the days of imposed dress codes and overdone looks. The freedom to dress how we like has given rise to experimentation.
In a campaign that brings to life that certain je ne sais quoi emblematic of a laid-back attitude, Parfois presents the true modern definition of coolness: garments that let the body move gracefully and dance alongside the right accessories to elevate them to another level.
Model Nicole Atieno, a regular figure at International Fashion Weeks, is the face of the brand's party editorial. The star's personality comes through in small shimmery details, such as oversized earrings or a metal mesh clutch, a modern take on one of the Fashion icons of the past.
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