In this video, I will show you how to generate qualified buyer leads in 2020. I’ve decided to create a presentation style video that will outline the fundamentals of generating qualified buyer leads in 2020. As a real estate agent looking to generate qualified buyer leads in 2020 this video will show you what has worked for our clients & I will show you actual ad examples of a real estate agent whose objective was to generate more qualified buyer leads in their database.
Primary Goal To Step 1: Get More Clicks
First slide speaks about the anatomy of the buyer lead ad. This ad will outline the basics and fundamentals needed to generate qualified and motivated buyers as a real estate agent. I’m a big preacher and advocate of understanding advertising as a science and not luck created by money miracles.
Primary Goal To Step 2: Convert Clicks Into Leads
The second slide speaks about the next step once the visitor has clicked on your ad. The landing page is clean, to the point & speaks to the irresistible offer where the visitor will exchange their contact details for your shareable value content (e-book, whitepaper, video etc)
We only want to focus on converting those clicks into leads, which is why the design is minimal with minor distractions.
Overall Goal - Step 3: Building Database
I’m a huge advocate for building your database because that will be your true testament of creating leverage. The more ideal prospects you have in your database, the higher propensity you have of closing more deals and obtaining referrals whilst maintaining an upper echelon positioning as the expert in your field.
Go out there & be great!
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