Meaning and Importance of Marketing Marketing is the term, widely used in the business and in our day to day life. Marketing plays the very important role for any organization. Because their functions are fully based on the demand and needs of the customers.
Thus, marketing is getting the right goods and services, to the right people, at the right time, at the right price with the right communication and promotion. Marketing is a human activity directed at satisfying needs and wants through exchange process. This SLO would be helpful to the students to understand the concept of Marketing and to comprehend the importance of marketing.
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