Imagine being the go-to celebrity agent in your favorite neighborhood. When anyone wants to move to the area or sell their home, you will be the first person people call. That's the power behind real estate farming and specializing in a neighborhood.
When you focus your attention and brand around a geographical spot or demographic, you position yourself to become the sole real estate agent for the people who fit inside those qualifiers.
This diminishes competition and sets you apart as a specialist among your target client.
In this video, we highlight an important topic discussed in our interview with Alicia Shepherd: specializing in a neighborhood.
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