➜ Subscribe: Storytelling in advertising is one of the most powerful tools that a business can use to sell more. The thing is, story marketing is effective because facts tell and stories sell. Your brain is more likely to remember facts if they’re placed within the context of a story.
However, many entrepreneurs lack a clear story in their advertising campaigns. They rely too much on information rather than emotional content that will elicit a response in someone.
This is a huge disadvantage.
If you really want to hook your audience, start incorporating story marketing in your approach. By using storytelling in advertising, your content will become much more memorable.
We had a client who came to us wanting to improve her business. When we looked at what she was doing, we saw that her campaigns were all over the place. So, we took our 3 Pillars strategy – building engagement, building audiences, and building conversion campaigns – and applied those to her funnels.
However, we then went a step further. Seeing that she was still lacking a streamlined process, we went back through those funnels and streamlined them.
The results?
After a few months, we noticed that she was making more money in one month than she used to in 90 days. That’s the power of applying the 3 Pillars process with intentionality.
I decided to tell this story to demonstrate the value of story marketing. You’ll probably be able to remember this story better than if I had presented it as a series of facts. Storytelling in advertising works because it creates an emotional response in the customer and helps them to remember your message.
Use stories to sell. Leave the facts for later.
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