In today's world, information travels instantaneously — including misinformation, disinformation, and fake news. When it comes to their health, many people rely on excerpts than experts, and they put more trust in their neighbors than numbers. Organizations that represent healthcare providers and seek to improve public health are pioneering new strategies to educate patients and give their members the tools to do so as well. This presentation will showcase how leading healthcare associations are using cutting-edge digital strategies, such as social listening, animated content, and physician-focused digital toolkits to get content and tools to people when they are on a mission, looking for answers or a solution.
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